Selling

---

Setting the List Price
We prepare a market analysis of the property, neighborhood, current competition, and comparable homes recently sold to help determine an appropriate list price.

Preparing the Home for Sale
We advise sellers on preparing their home for the market, including repairs, improvements, and presentation that can improve its appeal to buyers.

Marketing the Property
We market the property through the Realtors® Multiple Listing Service and major real estate websites, supported by professional photography and other marketing appropriate for the property.

Qualifying Prospective Buyers
We review prospective buyers and their financing to determine whether they are financially prepared to complete the purchase.

Evaluating and Negotiating Offers
We help sellers evaluate each offer, including price, financing, contingencies, settlement terms, and other conditions. We negotiate on our seller’s behalf with the objective of achieving the best price and terms.

Managing the Transaction Through Settlement
An accepted contract is not the end of the job. We manage the transaction through settlement, monitoring contract requirements, contingencies, deadlines, inspections, appraisal, financing, and the paperwork necessary to complete the sale.

Our objective is straightforward: prepare the property properly, price it intelligently, market it effectively, negotiate the sale, and manage the transaction through settlement.